It’s no exaggeration that the concept of digital marketing has been around for a long time. And the digital marketing landscape is continuously changing and evolving at such a fast pace that even marketers find it a bit confusing at times. In the past years, updating your blog posts and sharing content on social media was considered to be the most effective ways to grow a following.
But, today, if you are unable to blow your customers away with personalized content or fail to indulge in a real conversation with them, then know that you are more likely to fall behind the curve.
Now every entrepreneur would be wondering what are the latest digital marketing trends they should consider implementing in 2022? How they will be turn heads in the crowded digital industry? Well, what you need to know is that if you are not up-to-date with your digital marketing trends, there is a good chance that you will limit your brand in both reach and popularity.
Probably, you may not be aware of the fact that the latest marketing trends alongside the older ones will still be effective in the year 2020, but your target customers and your competitors are certainly aware of them.
To help you stay ahead of the digital marketing curve, we have curated a list of the best digital marketing trends below for you. This article aims to discuss some of the most recent and popular digital marketing trends you shouldn’t miss in 2020. So, without further ado, let’s dive deep into these trends.
Shoppable Social Media Posts
Online shopping store owners have been looking for ways to get their followers on social media to land on their online store for the longest time. Now, with the advancement in digital media, they can sell their products via social media platforms.
Social commerce is a new term that refers to acquiring products through social media ads or posts—you don’t necessarily have to abandon the app or site. These shoppable social media posts are not something new, but since Instagram Checkout was successfully launched in the year 2019, they are getting attention like never before.
And why they should not get more attention? At least these Shoppable social media posts make more sense than any other marketing trend. According to a research, over 54% of people on social media benefit from this feature to research product purchases. It has been introduced with the primary aim to create fewer steps for shoppers which means that marketing directly on social media reduces the probability of sale abandonment.
Rise of Chatbots
Even if you don’t have an e-commerce brand, you can make the most out of social e-commerce. As long as you sell different services or products on your social media platform, even if a few pieces of branding merchandise, you will be able to generate greater revenues by allowing transactions via social media platforms. All you need to have is Windstream Internet to make this endeavor successful like never before.
Chatbots have been rising since the last few recent years and they will continue to be an important part of digital marketing in the year 2020. When it comes to reaching out to customer service, many users still prefer to use Chatbots as a major means of communication.
If you don’t know what Chabot is, then you need to know that it is AI-based technology that uses instant messaging to chat in real-time with your website visitors and existing or potential customers. It would not be wrong to say that Chatbots play a vital role in improving the overall customer experience and pave the way for marketers to engage with their audience in a better way, that too without really doing much.
What makes Chatbots a great option for marketers is the fact that they offer dedicated support, real-time assistance to the user, and proactive interaction. For example, a visitor that lands on a website is contacted through Chatbot and probed to get more information about the product or request assistance. If they select the first option, they will be redirected to the company’s blog or FAQ page or come across a series of automated questions. But if they choose the second option, they are more likely to be referred to a customer service representative for further help.
A majority of customer prefer to interact with chatbots because they give the right answers promptly, recall your entire buying history accurately, are responsive around the clock, and never lose patience. Let’s be realistic- These virtual assistants offer much better customer service than real agents. Not only they meet customers’ expectations but they also automate repetitive tasks – which simply means that you can focus on other significant things.
Google Discover
Do you want to make your content found organically without people searching for it?Google Discover is now able to create a user-specific feed based on their marked interests, AI, and not to mention their browser history. In order to make your content more seen, you need to ensure that you keep a close eye on your website traffic that is attributed as Referral Traffic from Googleapis.com.
This app is currently available on Android devices and it can be easily accessed on Google Pixel phones. With passing time, Google Discover will also exist on other Google mobile browsers as well. This is, without a doubt, a great upcoming source of referral traffic that would turn out to be one effective way to deliver your content directly to interested prospects.
