Using digital marketing tools is the best strategy to boost conversions and rank higher than your competitors.
You can develop a competitive strategy, monitor results in real time, and generate long-term revenue with the aid of the proper digital marketing tools.
There are specific products available for content management, social networking, SEO, etc.
Continue reading to get an idea of which digital marketing tool would work best for your company and budget.
Tools for digital marketing, by strategy
I’ve compiled a comprehensive list of digital marketing tools that can assist you regardless of your objectives.
There are a few free and freemium tools included for those on a tight budget.
Social media marketing tools
- Sprout Social
Sprout Social is the best command center for a business that wants to use social media to get real results. As a platform for managing social media, Sprout assists companies in centralizing the organization of their content calendar and assets.
In accordance with the times, your followers are most active, this enables you to publish and arrange your content across a variety of channels.
A great tool for smaller social teams looking to plan and collaborate on content is Loomly’s self-described “brand success platform.” The built-in calendars, deadlines, and processes make it easy to plan and come up with ideas for content.
Loomly also gives users ideas for original content based on what’s popular and what’s being talked about on Twitter. Users who may not be the most tech-savvy will find it straightforward to use the no-frills UI.
Email marketing tools
HubSpot, a well-known company that makes CRM and inbound marketing software, just came out with a solution for email marketing.
HubSpot Email Marketing is easy to use and has a great deliverability rate. It also works with all other HubSpot products, including the free-for-life CRM and hundreds of other tools.
SendGrid offers a wide range of email marketing services that are easy to use for both email beginners and experts. For example, the platform lets you make different designs by coding, using drag-and-drop editing, or a combination of the two.
SendGrid also has detailed deliverability and performance statistics that show advertisers which messages are working and which ones need work.
SEO (search engine optimization) tools
Ahrefs is the industry standard for generating keyword suggestions and ranking possibilities. You can examine the top organic keywords for any URL using the platform’s site explorer.
It also calculates the amount of traffic a rival receives for a specific search query. You can also find the best-performing articles and backlinking resources on a website.
Another essential SEO tool used by the best SEO expert in Bangladesh, SEMrush, enables you to monitor the position of your top keywords and research new keywords to rank for.
The tool’s breakdown of keyword suggestions, difficulty levels, and variations are useful for both brainstorming content ideas and determining search intent.
Conversion optimization tools
Unbounce is a wonderful tool for rapidly creating, modifying, and releasing brand-new landing pages to test. Which creatives, calls-to-action, and other page elements are effective (and which aren’t) may be determined directly through built-in A/B testing and variation analytics.
Even if you’re not a designer, you can start with Unbounce’s tested landing page templates and then customize them to your liking. The platform’s analytics show you which variations of your landing pages are the most effective.
By displaying personalized pop-ups, the Optimizely platform enables businesses to capture customers’ attention and prevent them from leaving.
Optimizing your site for performance doesn’t have to be a time-consuming process when you use a no-code platform. You may test both significant and tiny changes to your pages.
Lead capture and landing page tools
Using the platform from OptiMonk, businesses can display customized pop-ups to draw in customers and keep them from leaving. With an emphasis on lead capture and exit intent messages, the platform’s behavior-based targeting means that your pop-ups don’t have to be intrusive.
Typeform is a sleek tool for marketers who want to create visually appealing, minimalist forms. Typeform’s intake forms, unlike more traditional pop-ups, are seriously stylish and don’t feel like advertisements at all.
The platform’s easy editor and embeds, as well as the ability to create quizzes and interactive forms, are useful extras.