What platform do I upload my video on IGTV or YouTube?
If you compare it to YouTube’s longstanding time of dominance over the video marketing business, IGTV is the new child to be discovered. However, it has been a while since Instagram announced that IGTV previews would appear on the regular Instagram feed. In addition to videos uploaded on Instagram profile pages, views have increased by 300-1000%, proving that the popularity of IGTV is rising.
The two platforms, YouTube and IGTV, are great options to host the content of your video. When it comes down to the matter, should you bet your entire betting on YouTube and IGTV?
Today, we’ll test these two video-sharing platforms: IGTV as opposed to YouTube and offer six suggestions to help you select the best social media video platform that is right for you. If you plan to use Instagram for marketing, you can get free Instagram likes with Mr. Insta.
1. IGTV Vs. YouTube: Dimensions & Layout
When it comes to the dimensions and layouts in the case of IGTV and YouTube, the two platforms tend to differ in a significant way. IGTV is a social media platform where vertical videos are more popular. The IGTV videos dimensions must be 1080 x 1920 pixels or an aspect ratio of 9:16, roughly the same size as Instagram story dimensions. Instagram story dimensions.
YouTube dimensions are more horizontal in aspect. The preferred aspect ratio for YouTube is 1080 pixels x 1920 pixels, or the ratio 16:9. YouTubehas a larger size because it requires longer-form videos and images with more content to display, and that’s why it can often be compared to television or broadcast. However, IGTV is explicitly made to provide bite-sized content that can be viewed on mobile phones.
What makes dimension play a significant influence on what you need to consider when choosing from IGTV and YouTube?
Based on the area (or dimensions), You’re granted limits or are allowed to utilize space for your content’s originality. Space means more content. Space is limited, so you must find more efficient ways to maximize space.
Because IGTV is designed to be vertical and horizontal, it requires intimate images and closeups. Content that is too long or stuffed with text isn’t an option in the eyes of content creators. With YouTube, you can have more room to add small details. More cutaways and longer-length shots. If your video content’s purpose is one or both, they may be suitable.
Be aware that despite the size, YouTube allows uploading videos that last for up to 10 hours while IGTV ends at one hour, but they are currently working on getting rid of the IGTV time limit shortly.
2. IGTV Vs. YouTube: Analytics and Insights
Video analytics allow us to identify what’s working and what can be improved. In comparison with IGTV, YouTube has more advanced analytics.
IGTV analytics show the number of views and likes the IGTV video has received. The analytics don’t provide the number of views, time spent, and how your engagement has changed. But the insights are nearly immediate and are visible over the first three days, as engagement is quick, but it is a limited time frame.
YouTube analytics was designed by content creators and blood-thirsty marketers, unlike IGTV, designed to share content rather than analyze it thoroughly.
By using YouTube Analytics, You can get a comprehensive analysis of the success of your video from beginning to end. YouTube engagement is sporadic regardless of its long duration. You’ll be able to get a group and individual statistics on the videos you publish on the channel like:
- Watch Time
- Impressions Click-Through Rate
- Average View Duration
- Retention of Audience
- And much more.
3. IGTV Vs. YouTube: SEO & Discover
In terms of SEO and search engine optimization, YouTube is the top choice in the content domain. Because Google is the owner of YouTube the channel, its SEO algorithm is very similar to Google’s algorithm. For instance, if you type in an inquiry on Google and you click on it, you’ll be able to see video options appear on the first Google page.
YouTube videos can be embedded, viewed beyond its platform, and shared across various platforms. YouTube lets you add as many as 30 keywords to your video and the rewards and ranking of videos with the highest views or accounts that are popular.
If you don’t have a subscription to the service, you’ll be able to find videos that meet your requirements.
IGTV is not as dynamic and doesn’t work well on Instagram’s application. You can generally discover IGTV videos via IGTV and Instagram.
In terms of search and SEO, there are only two options that you can go to search engine results, the search web page and an account on Instagram. If you’re not a follower of an Instagram account and you don’t have an account, you won’t be able to view IGTV videos unless you make an effort to find them.
Hashtags can be added to your video; however, if your viewers aren’t following your account or going viral, your post will likely be lost in an ocean of IGTV content.
4. IGTV and. YouTube: Engagement & ads
In terms of engagement, the IGTV footage will likely be more numbers of social engagement amounts (likes, comments, shares); however, YouTube’s YouTube video will earn more incredible views and likes during a more extended journey due to its long shelf time.
IGTV advertisements are beginning to appear on IGTV from a limited set of advertisers and partners from the US with plans to keep expanding internationally. It is primarily a test partnership and eventually becomes the standard as it grows.
5. IGTV and. YouTube: Influencer Marketing
In the case of influencer marketing via the two platforms, IGTV and YouTube, It’s the same thing.
It’s true; YouTube has been one of the first sites to offer influencer posts and to link them with brands before when “influencer” became an official term in marketing.
Instagram is now an influencer marketing platform and has additional features and tools to allow companies to work with influencers directly.
Both platforms have been able to tap into micro and macro-influencers marketing, and users have become accustomed to seeing brands cooperate and work in tandem often.
The only drawback is that yet again, YouTube’s content shelf life is an extended time frame which makes it more effective over the long term. But, IGTV has created tracking and partnership tools that aid both the brand and influencer get results and coordinating efforts. Each IGTV and YouTube have both pros and cons, irrespective of the field.
6. IGTV and. YouTube: Social Shopping
In terms of marketing on social media, IGTV is ahead of the game. Social selling allows consumers to buy directly from the social media platform without using websites or platforms that third parties host.
YouTube doesn’t offer shoppable features because they’re, first and foremost, a video platform and foremost. YouTube mainly provides advertisements for companies. Although it’s not as great for social commerce, it makes up for eCommerce.
Since Facebook is the sole owner of Instagram and Instagram, it shouldn’t come as a shock. IGTV has now got tag shoppable that creators can apply when uploading their videos on the IGTV channels.
IGTV and. YouTube Summary: The Option is Yours
IGTV in comparison to. YouTube, you can combine the two social media platforms, browse them down and up, and study the pros and cons of each expert’s list of advantages and disadvantages. But at the end of the day, it’s up to you to decide.
What are your social media goals, and what do you hope to accomplish through the video content?
Don’t forget that you can use the two platforms, YouTube or IGTV, to provide your content an opportunity to be creative. Instead of determining which one is better for your company, IGTV vs. YouTube. Instead, try both platforms and decide which one suits your business requirements best.
So which social media site do you intend to select to grow your business online?