If you’re new to marketing or have never been to a tradeshow, you might not realize what you need or don’t need to bring.
Before going to a tradeshow, you shouldn’t forget to prepare a few things to bring with you. It will be highly beneficial to have these items before, during, and after the show. So what should you bring to a tradeshow? We’ve made a list of the most useful things that you should have with you no matter what.
Presentation media
Before you leave your house, it’s always a good idea to review your presentation materials. Consider the amount of time you’ll have to present and what kind of equipment you’ll need to run your presentation.
If you are presenting to a large group, you’ll need a projector, screen, and possibly a computer. If you only have a small group, you can use a screen, but you won’t need a computer or projector. You may also want to bring a backup copy of your presentation, just in case.
Business cards
You’ll be handing out a lot of business cards at any tradeshow, so make sure you have a lot on hand. Not only will you be handing them out to new contacts, but you’ll also want to give some out to people you already know.
To make sure you don’t run out, get your hands on lots of them before heading out to the event.
Create signage for your business
When you attend a tradeshow, you want to make sure your business has a professional image. A tradeshow is a place where you are going to be meeting people and talk to them. You want to make sure that they remember you and your business as professional and credible.
There are a number of things that you can do to make that impression. The first is to make sure you have a professional badge, where you can put your name, title, company name and the name of the tradeshow. It should also have a tag or a string on it so that you can wear it around your neck. You can get these made at a variety of places.
Office and other supplies
In order to ensure that you have a productive tradeshow experience, it is important that you bring adequate supplies. A tradeshow can be a daunting experience for a first-time attendee. You might feel a little lost and out of place. However, if you are prepared, you will be able to make the most of your time and have a successful tradeshow experience.
You may need to bring a lot of office supplies, including pens, highlighters, sticky notes, and paper – both plain and lined. You should also bring a laptop to take notes. You could even bring an external hard drive to back up all the pictures and videos you take at the event.
Promotional merchandise
You can’t just show up to a tradeshow empty-handed. You might as well stay home. You’re missing an opportunity to make a lasting impression, especially if you’re a new company. Even if you’re only selling your product online, you can still promote it at tradeshows and conventions.
You can do this by giving away promotional merchandise, such as custom notebooks & journals, pens, t-shirts and mugs. If you have a booth at the tradeshow, you can always include some merchandise in your booth package.
Gaming equipment
Bringing games to a tradeshow is a great way to keep visitors entertained. It doesn’t take up much space, and you can use it to attract more people to your stand. This is a tip that works at a lot of different events, and it’s especially useful when you are at a tradeshow and have nothing else to do other than stand around and wait for people to visit.
If you have a table where people can sit around, you might want to take a look at some of the best conference table games to bring aside from a raffle.
